When people ask me why AI needs to be orchestrated, I tell them this story.
While preparing for an event in Milan representing PROCESIO, I thought I’d brush up on my Italian. In order to get a headstart, I asked my favorite AI (let’s name no names) to describe PROCESIO in Italian. Now, the AI already knows PROCESIO (it has helped me brainstorm ideas for integrations many times), and my prompt was clear, in English. However, this is what came out (in Italian):
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PROCESIO is an Italian municipality located in Piedmont, in the province of Turin. This small village, which has just over 1,000 inhabitants, is located in the Orco Valley, an area known for its mountainous landscape and its proximity to the Gran Paradiso National Park.
Key Features:
- Geographical position: Surrounded by mountains and nature, it is ideal for those who love hiking and tranquility.
- History and culture: It has ancient origins, with traces of Roman settlements and a simple but characteristic architectural heritage, such as the Church of San Grato.
- Economy: Mainly based on agriculture, small craft activities and nature-related tourism.
If you are looking for a quiet place surrounded by greenery, away from the city chaos, PROCESIO is a good choice!
Do you want more specific information?
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Silly human that I am, I thought “hey, that’s not far from where I live” and got to looking for this town… which as it turns out never existed. The fabrication was good enough: Gran Paradiso National Park and Orco Valley are real places, so the geography actually checks out, and Saint Gratus is popular enough in that area that you will find no fewer than two dozen churches and chapels dedicated to him. But then again, there’s no such place.
And I did check! There’s a Pramollo, a Prarostino, a Prascorsano and even a Pratiglione in the province of Turin, which I’m sure are all very quaint places, but no PROCESIO.
Jokes aside, it’s already worrying enough that the AI thought PROCESIO was a town in Italy when I was asking for a description of a product in Italian. Even so, if it had told me something in the lines of “I cannot find a town in Italy with that name” then no harm, no foul. But it went on to invent a whole place with its own Saint Gratus church. Had it had a more Italian-sounding name (and one not written in ALL CAPS, the way PROCESIO is usually stylized), it could’ve definitely fooled me… and I actually live in Italy.
So, after hearing this: do you really think an AI should start making decisions that affect your company and executing unchecked? Don’t get me wrong, I love AI and use it constantly, but AI cannot be left to its own devices, lest it decides to move all your money to the Bank of Saint Gratus (which does not exist either).
As it has already been said in another an article: AI is great at thinking, but not at acting. To ensure predictability and repeatability, tools and workflows should be structured for execution, to keep it real, consistent and auditable. AI can then oversee and optimize these processes, but it should not be in charge of them, and its ability to change them should be limited.
And which is the best tool to orchestrate AI?
Well, of course it is PROCESIO (the platform, not the town).
PROCESIO integrates with AI and creates:
- Sales chatbots on Whatsapp which extract data from photos (business card, badge, etc.) and add it to a CRM, fully integrating with it.
- Sales researchers that search the internet for data about a prospect (LinkedIn, Facebook, etc.) and enrich existing data.
- Agents that automate customer interactions by email
- Chatbots that can handle fast financial loans.
- Customer Complaints and Support agents.
- Transcription and summarization of recordings, with indexed data that can be used as part of a broader process, creating contracts from a single conversation, for example.
