(and a little-known fact about PROCESIO)
What makes someone want to be an entrepreneur instead of, say, playing the stock market or tending to sheep? It boils down to a mindset: wanting to take on challenges and create value where most people don’t.
There’s this iconic Apple ad about “the crazy ones,” and it ties into a famous quote “We’re not doing this because it’s easy; we’re doing it because it’s hard.”
At first, many people get into entrepreneurship chasing big dreams—maybe it’s financial success, maybe it’s fame or just the excitement of building something new. But over time, those reasons evolve. You stay in it not for the rewards (which, let’s be honest, are often slow to show up) but because you truly believe in what you’re doing.
Mihai Darzan, founder and CEO of PROCESIO, explains it like this: Entrepreneurs willingly take on the hard stuff because they know it’s worth it. They realize value comes from doing what most people won’t. This is a lesson he has shared often with his son too, saying: “If everybody can do it, it’s not valuable. Hard things are where value comes from.”
But entrepreneurship isn’t just about proving you can do hard things. As Marian Voicu, co-founder and Deputy CEO of PROCESIO said: “It’s about building and making sense and making a positive impact—building something meaningful.” For the team at PROCESIO, that something is a productivity platform they hope will one day become as essential as basic computer skills.
Their vision? For PROCESIO to be a tool everyone can and should use—taught in schools and universities, helping people solve real problems in their lives and communities. Mihai and Marian dream of PROCESIO becoming the “building tool for humanity,” empowering people to innovate and make a difference.
Getting there will not be easy, but that’s the point. You cannot just dream a future like that into existence; you have to build it. The first step is to build a tool that can be a staple for humanity, show the world that you mean business, and that the tool is powerful and stable enough to feed that future vision.
So here’s the promised little-known fact about PROCESIO: that vision is the rationale behind always, always writing PROCESIO in all caps. Don’t say you haven’t noticed.
The logo was designed for what PROCESIO was meant to be: a core productivity tool, a powerful technology, and so it needs to look and sound powerful. You cannot have a cursive font or handwritten font for something like this. It needs to transmit that it’s powerful, it’s stable. As Marian said: “it’s projecting the trajectory of PROCESIO’s development through its brand.” But it is power that doesn’t come not from being overbearing but humble, because at the end of the day, PROCESIO’s power comes from its flexibility and its ability to connect and integrate. It’s the steady river that flows, not the tsunami. It’s the power that comes from collaboration.
The caps also stand tall, while at the same time, they are rooted firmly to the ground. Being grounded but reaching for the sky. Starting from scratch to create a tool that will be used by everyone. Doing things not because they are easy but because they are hard. Being centered enough to be crazy. Projecting power, but being humble about your role in the grand scheme of things. These are some of the many dualities that being an entrepreneur entails.
And they are dualities that every entrepreneur welcomes because at the end of the day being an entrepreneur is about choosing the tough road, not because it’s fun or glamorous, but because that’s where real impact happens.
Let’s talk about entrepreneurship, and perhaps building something together.
